I’m someone that considers myself to be a conscientious producer of marketing communications, as well as someone that understands what type of advertising does and doesn’t work…
We can all agree on this: Marketing, advertising, and promotions is a HUGE business.
The Visual Design grad class that I’m wrapping up has only reaffirmed many ideas and concepts that I’ve learned while being on the job as a multimedia communications professional. For instance, a few of my classmates referenced vintage sexist ads for an assignment that asked us to analyze what ads were “really selling” (subliminal messages) versus the actual product in question.
Take a peek at the following 2 links to see photography pieces by Eli Rezkallah, a Lebanese multimedia artist that throws a visual wrench at vintage advertisements that used American gender roles to sell products in the 1950’s. Eli uses his artistic vision in a series of work called “In a Parallel Universe” to create pieces based on those vintage ads.
Based on that tiny snippet, we can see that ads can be “adjusted” to sell to specific audiences. With a little more “adjusting”, I’m sure we could change gender roles to ethnicities or even to social class…advertising usually has a specific target market anyway, so it should be able to be adaptable within a certain degree to be able to cater to different consumers.
That key phrase “target market” bring us back to marketing, how products are made attractive for marketing purposes, and how that plays its own part in advertising. Advertising is part of marketing, which both lead to generating sales.
Social media is sometimes considered a gray area between advertising and marketing since consumer-generated promotions were non-existent as a market-driver until social media became a popular “thing” (think about how someone would sell winkyface emoji t-shirts if emojis never existed). Also, where does advertising and marketing begin and end when it comes to actual consumers doing their own shameless product promotions? (i.e. popular YouTube channel product testers)
This is plenty to think about, right? Sure, it is! I’ve put all these riveting topics here without stopping to let you ponder about things! So let me leave you with an image to think about: